Responsibilities:

• Optimise web pages such as landing pages, articles, and power pages (on-page SEO) in terms of improving content quality, keyword optimisation, and user experience to boost organic search rankings.

• Conduct full-scale SEO audits (technical, on-page, and off-page) on mobile and desktop website versions to provide recommendations for improvement in key areas, such as keyword optimisation on meta tags, images, and content quality in real time.

• Develop keyword plans by conducting keyword research on a regular basis to generate content ideas and optimise existing content.

• Regularly track and monitor new and existing keyword ranking positions and devise integrated marketing strategies to increase organic search rankings.

• Measure key SEO metrics such as organic traffic, ranking positions, domain authority, conversion and conversion rates, and engagement metrics such as dwell time and organic return visits, and provide recommendations for improvement.

• Perform competitive analysis to benchmark current SEO performance against competitors and devise strategies to surpass competitors.

• Support the content team by sharing relevant and trending topics on a daily basis and resolving all requests in real-time.

• Take Ownership of end-to-end SEO activities, including keyword research, competitor monitoring, content updating & reporting.

• Coordinate with the technical Department to get Technical Issues resolved on the website.

Requirements

• 3-4 years of dedicated hands-on SEO experience.

• Experience in creating quality backlinks on high-authority websites.

• Working knowledge of HTML and CSS

• Up-to-date with the latest trends and best practices in SEO

• Understanding of Google SEO Updates and Algorithm Changes.

• In-depth knowledge of ranking factors and search engine algorithms

• Comfortable working in a dynamic and fast-paced work environment.